Search results for "CSR communication"

showing 3 items of 3 documents

What is the role of social media in several overtones of CSR communication? The case of the wine industry in the Southern Italian regions

2019

Purpose The purpose of this paper is to understand whether the companies most involved in communicating their responsible behaviour externally are those most active on the social media (SM) platform, with a philanthropic purpose rather than strictly aimed at economic aspects. Design/methodology/approach The authors, first, assess firms’ efforts on the SM platform using the model proposed by Chung et al. (2014), and, second, the authors analyze the content of messages in order to verify what dimensions of the corporate social responsibility (CSR) they contain. A multivariate modelling has been performed in order to verify whether the wineries that take most care to communicate their respons…

FacebookGreen corporate imageKnowledge managementSocial networkCorporate reputationbusiness.industry05 social sciencesSocial media effortCSR communicationOrder (exchange)Probit modelSettore AGR/01 - Economia Ed Estimo Rurale0502 economics and businessCredibilityBusiness Management and Accounting (miscellaneous)Corporate social responsibility050211 marketingSocial mediaDimension (data warehouse)businessDissemination050203 business & managementFood ScienceBritish Food Journal
researchProduct

Csr communication strategies of Colombian business groups: an analysis of corporate reports

2018

ABSTRACT: The aim of this paper is to assess stakeholder orientation and corporate social responsibility (CSR) communication strategies in the business groups (BGs) of an emerging economy by means of content analysis. We worked with 30 non-financial BGs taken from the Colombian Stock Exchange. The study uses as its unit of analysis corporate reports that have been classified into four categories: annual reports (ARs), sustainability reports (SRs), combined reports (CRs), and integrated reports (IRs). The results show that IRs are the most similar reports, that Colombian BGs are mainly employee-oriented (ARs, SRs, CRs) and shareholder-oriented (IRs), and that response and involvement communi…

content analysisGeography Planning and DevelopmentTJ807-830AccountingAnálisis de contenidoManagement Monitoring Policy and LawColombiaTD194-195:CIENCIAS ECONÓMICAS [UNESCO]Renewable energy sourcescorporate reportStock exchangeComunicación en administración0502 economics and businessGE1-350Responsabilidad social de los negociosEmerging marketsStakeholder theorySocial responsability of businessEnvironmental effects of industries and plantsCSR communication strategies; business groups; Colombia; stakeholder theory; content analysis; corporate reportRenewable Energy Sustainability and the Environmentbusiness.industrystakeholder theory05 social sciencesbusiness groupsStakeholderUNESCO::CIENCIAS ECONÓMICASUnit of analysisEnvironmental sciencesContent analysisSustainabilityCorporate social responsibility050211 marketingcsr communication strategiesbusinessCommunication in management050203 business & management
researchProduct

Does Culture Matter? : Measuring Cross-Country Perceptions of CSR Communication Campaigns about COVID-19

2022

The COVID-19 pandemic has brought several challenges to businesses and societies. In response, many corporations have supported local communities and authorities in the management of the pandemic. Although these initiatives, which can be considered forms of corporate social responsibility (CSR), were highly coupled with explicit CSR communication campaigns, little is known about whether these campaigns were effective. Previous research indicates that culture can shape people’s perceptions of CSR initiatives and communications, suggesting that businesses pay attention to careful consideration of cultural norms for effective CSR communication. However, the COVID-19 pandemic as a new CSR setti…

Environmental effects of industries and plantsquantitative analysisRenewable Energy Sustainability and the EnvironmentGeography Planning and DevelopmentCSR communication; culture cultural factors; strategic communication; business in society; COVID-19 pandemic; quantitative analysisculture cultural factorsTJ807-830COVID-19 pandemicCOVID-19yritysviestintäManagement Monitoring Policy and LawTD194-195kansainvälinen vertailuRenewable energy sourcesstrategic communicationEnvironmental sciencessosiaalinen vastuubusiness in societyCSR communicationyritysvastuujulkisuuskuvakulttuurierotGE1-350
researchProduct